About us

The Story of Isana

Isana began not just as a brand, but as a heartfelt journey. Founded by a filmmaker with roots deeply entwined in Northeast India, Isana was born from stories - stories of hands that weave, lands that nurture, and traditions that deserve to thrive. While traveling and working on films across the remote


villages of the Northeast, our founder was captivated by the quiet magic of craftsmanship: bamboo being split with precision, cane bending to the rhythm of ancestral memory, and women weaving jute and kauna grass with strength and serenity.

These were not merely crafts - they were cultural identities.
And they deserved to be shared with the world. From this connection emerged Isana - a conscious
home and lifestyle brand that bridges traditional artistry with contemporary design. Our products are
thoughtfully handcrafted by skilled artisans across Northeast India, utilizing age-old techniques and
sustainably sourced materials such as rattan cane, bamboo, water hyacinth, willow, kauna grass, jute,
and sitalpati. Whether it's a handwoven lampshade adorning a café in Berlin or a jute tote adding charm
in Mumbai, every Isana piece embodies the artisan's soul - and the spirit of the land it comes from. We
proudly cater to both individual and bulk buyers across India and globally, offering collections that are
timeless in aesthetic and ethical in production. Every purchase supports artisan communities,
safeguards indigenous knowledge, and contributes to a greener, more sustainable future.

Our Vision

To make eco-conscious living effortless and elegant — where every home tells a story of culture, craftsmanship, and care for the planet.